Acclaro Advisory were engaged to develop a behavioural change approach supported by a week-long sustainable food event. The event promoted concepts related to the impacts of food consumption up and down its supply chain, such as the ‘Carbon Foodprint’ of our lifestyles. Acclaro also worked in co-operation with the site caterers to provide a more sustainable menu, and share recipes for meals that featured lowerimpact ingredients.
Event themes were chosen to compliment other targets relevant to the organisation. Customers were incentivised to bring their own re-usable cups when purchasing hot drinks with the offer of extra loyalty stamps. This was popular with customers and helped the organisation to cut down on the number of paper and plastic cups it needed to provide and dispose of.